I happen to stumble upon what seems to be the greatest article for people that are going in the field of digital marketing. It list off the top five things that we should see in 2013. We see that content is still the most important part in SEOs, but now you want evergreen content on your website, which is content that is going to drive long term traffic. The content that needs little/no updating for example “Digital Marketing Major stated being offered at the University of Michigan-Dearborn in 2011”. This content is something that Google loves! Take a look at the rest of the list/article and let me know what you think.