Before I get to talking about losing sales, I found this great article about… you guessed it! Digital Marketing; it give 10 recent interesting facts dealing with online sales. you can go and check them all out in detail. The one that stood out to me was that 67% of U.K citizens blame slow website as to why they back out of purchasing online. I can not believe that companies have not taken care of this! I wonder what the percentage is in the U.S? Do any of you back out of buying something, because the website is performance is slow?
It seems the more I search for Digital Marketing the more popular its becoming. One story that caught my eye was that BlueCross Hired a Digital Marketing Director! I am willing to bet that our Digital Marketing school will produce more directors than the other top schools in this field. Another article that made me do a double take was British Airways teaming up with windows 8 to create an App. which you can guess; it allows you to book flights. what I really liked is that the app also comes with an interactive map which allows you to see the reviews some locations received. Let me know if any of you have found any interesting digital marketing stories?
I found this company by the name of Ensighten. You can already guess that it’s a digital marketing company. What they do can be seen on their website. What I really wanted to focus on was the meeting they hold on in San Francisco. Where they bring their clients and partners out and show them the new skills they have discovered. I see this as a great marketing idea, because they give away some of their secrets and impress their clients. At the same time they get feedback from their clients and get paid for it. The tickets to attend cost around $500, but it’s worth it to hear from one of the leading digital marketing firms. They also invented Real-Time™ Tag Management Systems. Which for all of us students that go to the top digital marketing schools; this is fantastic! What it does is manage all these tags effectively and efficiently and ensure that tags don’t slow down your page load times. For more information click on the link and see what other innovations they have come up with.
Awesome video here about SEOs.It should prove useful for people going into the digital marketing field.Enjoy!
An interesting Article shows that Asia is lagging in digital marketing. I see it as a huge opportunity for digital marketing students. They are a huge economy and as students of the top digital marketing school nothing should be stopping us from going over there and teaching them how to do things the right way. The numbers in Asia are dismal the article is listed here. Take a quick look and let me know if you’re willing to take the trip over there?
Happy Thanksgiving everyone!,
I found this awesome chart on Forbes which gave some great facts. I won’t insult anyone intelligence by stating what it is representing. The fact that the home improvement company are the top spenders in Google Ad words was an astounding stat. Who knows some of us who attend the top digital marketing school of U of M Dearborn, might be working for them one day? Take a look at the picture and let me know what you think.
- This is interesting information for people going into the Digital Marketing field.
The truth is out! Well it was never really a secret. I have talked about this subject before; saying that the future of digital marketing is going to be in mobile (smart phones). Right now there are valid arguments which state that people do not really want to use their phones for major purchases. Which I can understand, if I was looking for manufacturing tools I might want to sit down and look at a desktop. In the near future though people’s mobile devices will get faster and better, to the point where desktops will be the old way to do research and feel outdated. If you were to type in “digital marketing” in Google News, you find that a great percentage of articles talk about mobile marketing. (Make sure its Google News if it’s not, then you will get all the U of M Dearborn Marketing School Student pages) I am currently following a woman by the name of Dorie Clark, which writes grade A material for Forbes. She’s always writing about marketing and digital marketing. This post was inspired by one of her latest writing’s which is titled Five Thing You Should Know About The Future OF Mobile. Check it out for yourself, and let me know what you think. Am I crazy to think Desktops are going to secondary to Mobile browsing?
Today the Washington Post had an article relating to Digital Marketing and small business. There were 4 easy steps in ways they can improved their web marketing. They seem like common sense to me, but I am in digital marketing school, so I should not assume anything. Things like make a Facebook page and make sure you have directions to your location on your website. Although the location seems to be obvious, small business should make sure they take advantage of Google’s new indoor panoramic views. People can see what the store looks like, and get a feel for the business. What are some other small things small business can do to improve their digital marketing?
I happen to stumble upon what seems to be the greatest article for people that are going in the field of digital marketing. It list off the top five things that we should see in 2013. We see that content is still the most important part in SEOs, but now you want evergreen content on your website, which is content that is going to drive long term traffic. The content that needs little/no updating for example “Digital Marketing Major stated being offered at the University of Michigan-Dearborn in 2011”. This content is something that Google loves! Take a look at the rest of the list/article and let me know what you think.
I found this cool recent list of things going on in the digital marking world. CTR on mobile advertisement are higher than Desktops, yet it is 50 percent cheaper to adversitse on a mobile device than a computer! Check out the rest of the list at http://econsultancy.com.